OTA - Over-the-air
Over-the-air programming (OTA) refers to various methods of distributing new software updates or configuration settings to devices like cellphones and set-top boxes. In the mobile content world these include over-the-air service provisioning (OTASP), over-the-air provisioning (OTAP) or over-the-air parameter administration (OTAPA), or provisioning handsets with the necessary settings with which to access services such as WAP or MMS. Some phones with this capability are labeled as being "OTA capable."
As mobile phones accumulate new applications and become more advanced, OTA configuration has become increasingly important as new updates and services come on stream. OTA via SMS optimises the configuration data updates in SIM cards and handsets and enables the distribution of new software updates to mobile phones or provisioning handsets with the necessary settings with which to access services such as WAP or MMS. OTA messaging provides remote control of mobile phones for service and subscription activation, personalization and programming of a new service for mobile operators and telco third parties.
